What Frase Is Doing to Bridge SEO and AI Discovery

The Rise of GEO: Generative Engine Optimization

Search is evolving faster than ever. Marketers have spent two decades optimizing for Google’s algorithms — and now, suddenly, we’re optimizing for AI.

Platforms like ChatGPT, Perplexity, and Gemini are increasingly where people ask questions and get answers — and that means brands need to make sure their content is visible not just on search engines, but inside AI conversations.

That’s where Frase.io comes in.

Most marketers already know SEO (Search Engine Optimization). It’s about helping Google and other search engines understand and rank your content.

GEO, or Generative Engine Optimization, is the next step. Instead of optimizing for Google’s crawler, GEO optimizes for AI readers — systems like ChatGPT, Claude, and Perplexity that scan, interpret, and sometimes cite web content when generating answers.

In short:

• SEO helps humans find you on Google.

• GEO helps AIs find you everywhere else.

The content rules are different too. AI platforms favor long-form, educational, structured pages — the kind that clearly explain concepts, use examples, and cite credible sources. That’s exactly what Frase helps you create.

You can test how AI-friendly your website is with Frase's free GEO tool.

How Frase Works

Frase is an AI-powered content creation and optimization platform that helps teams create content that performs on both traditional search engines and AI search systems.

Its workflow is refreshingly simple:

1. Research & Plan – Frase analyzes the top-ranking pages for a keyword, uncovers related questions people (and AIs) ask, and builds a topic outline in seconds.

2. Write & Optimize – As you write, Frase gives real-time feedback on how your content performs across SEO (Google readability, keywords, structure) and GEO (AI citation likelihood, depth of explanation, question coverage).

3. Govern & Monitor – You can apply your brand voice automatically, maintain tone consistency, and track performance across both Google rankings and AI mentions.

Frase even tells you when your content starts being cited by AI engines like ChatGPT or Perplexity — a brand-new metric for visibility in the age of generative search.

Why This Matters

We’re living in a “dual-search” world now. People still Google things, but they’re also asking AI chatbots for advice, instructions, and product recommendations.

If your content isn’t structured in a way AI systems can read and quote, you’re invisible in those results — no matter how high you rank on Google.

Frase’s dual optimization system (SEO + GEO) solves that. It’s like future-proofing your content strategy for both human and machine audiences.

Who It’s For

Frase is ideal for:

• Agencies and communications teams creating content for multiple clients and need measurable results.

• B2B marketers and SaaS founders competing for share of voice in both search and AI citations.

• Writers and strategists who want to spend less time on research and more time crafting value-driven, on-brand content.

Our Take

At Suns Out Agency, we see Frase as one of the most forward-thinking tools in the AI content space. Its integration of GEO (Generative Engine Optimization) isn’t just a trend — it’s a preview of where all content strategy is heading.

It’s rare to find a tool that genuinely bridges the gap between human SEO and machine intelligence. Frase is doing that — and doing it with a clear understanding that great content still starts with great ideas.

Disclosure: Some links in this post are affiliate links, which means Suns Out Agency may earn a small commission if you sign up. We only recommend tools we use and trust.